Wee Society

AIGA's 2013 Justified competition honors case studies that best demonstrate the value of design. We were pretty excited that Wee Society branding, created by Office, was one of the 14 chosen, and even more thrilled when we read what some of the jurors had to say about it.

These made us blush:

"Wee Society sets the bar for a vital, desirable and engaging user experience for children and parents alike ... full of imagination and delight. This is a winner, from the entrepreneurial spirit that drove the concept to its meticulous and business-savvy execution." -Valerie Casey, founder and chief executive officer, Necessary Projects

"The branding and illustration are beautiful ... I'll definitely frequent their site for all of my baby shower needs in the near future." -Jessica Hische, letterer and procrastiworker, Title Case

"I don't have children, but if I did, I'd want them to be Wee Society kids in hopes that they'd learn attention to detail and develop a sense of design savvy during play." -Josh Rubin, founder and editor in chief, Cool Hunting

"These entrepreneurial design minds invented a wonderful universe, then crafted magical portals into it through a website, apps, posters and products." -Brad Johnson, VP, executive creative director, Second Story (now part of SapientNitro)

"Inspirational. A well-thought-out plan on product development fuses with a nice balance of formal and informal design research and marketing strategies." -Clement Mok, design and business consultant, The Design Office of Clement Mok

"It is so refreshing to see good design in this consumer category, which historically has been uninspired. This sets the bar high." -Alina Wheeler, author, Designing and Brand Identity